How to use Native Advertising on Social Media

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There are multiple options when it comes to attracting customers online: promoted social media posts, pay-per-click ads, and banner ads are just a few options, to begin with. While these are all good options, there is another option that you should consider — native advertising. 

What is Native advertising?

Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Native advertisements are often found in social media feeds, or as recommended content on a website. Unlike display or banner ads, native ads blend into the flow of whatever platform you are using. The key to native ads is that it doesn’t disrupt the user from the content.

What does Native advertisement look like?

Here are 3 different forms of native ads that can enhance your engagement on social media. 

  • Search and Promoted Listing – Ad listings that appear at the top of your Google search results, or a tweet that has “promoted tweet” under it. 
  • Content Recommendations – Recommended articles that appear below the article you just read.  
  • “In-Feed” Ads – Ads that appear in your news feed on social network (i.e your Facebook feed or Twitter timeline) 

Why should you use native advertising?

Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher than the original editorial content. Native advertising fights ad fatigue, which is what happens when the audience gets bored with seeing ads. Native ads allow your content to break through the competition’s clutter and noise, so you can deliver your content to your audience.

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