Connect With Your Customers Don’t Just Sell to Them!
It’s no secret that digital storytelling is growing, more companies are finding their voice on social media and communicating better with their customer base. Whether companies are introducing brand characters or telling their own compelling and entertaining stories, customer engagement is the number one thing on most marketers minds right now. Companies that choose to include a story or relatable character in their marketing strategy produce a better overall brand experience for their customers. With a better brand experience, companies become more relatable and memorable.
One of the greatest lessons we can learn from brands with a cult following is while brands are not real people it’s important that the messages that brands produce have human characteristics. At the end of the day, humans will be engaging with your brand, not numbers or sales. Positioning your brand with a human touch will allow for more customer focused content and a better value proposition.
By adding stories and scenarios to your company’s social strategy, it will better help your customers connect their needs with your products or services. Look at infomercials, for example, and ignore the bad acting for just a minute. They do a really good job of showing practical uses of their products. They show scenarios of real life application that the customer might not have thought of before watching the infomercial.
Companies have the ability to take the same approach (without the bad acting) and apply it to their social/content strategy. Relate to your customers, tell them how your product fits their needs in a meaningful way. Be an expert, be relatable, be a human but most of all offer a relationship that is more than just “buy this and buy that”, offer a partnership that is mutually beneficial. KnockMedia works hard to create mutually beneficial relationships. We don’t just build websites and apps. From idea sharing and brainstorming to problem-solving, we are always looking for ways to help our clients achieve an outcome that goes above and beyond their expectations. You can check out some of our work on our new website: km.knockdev.com/work/