Mindshare

Designing For The Internet of Things (IoT)
Article by Quinn Frankel

Our world is strongly connected – and every day it becomes even more connected. The constant interaction that we have with all of our connected devices is becoming increasingly complex. Designing for the Internet of Things (IoT) now gives UX designers a new challenge. When designing for the IoT, UX designers now need to understand […]

Read More
How to Increase User Engagement and Why It Matters
Article by Quinn Frankel

What is User Engagement? User engagement is any way in which a visitor to any of your websites and online stores takes action on the platform as opposed to browsing passively or exiting immediately to find information on a different site.  How can I track User Engagement? Google Analytics has some great tools that can […]

Read More
Five Ways to Improve Your Business with Google Analytics
Article by Quinn Frankel

Are you looking to improve your business and website but not entirely sure where to start? The best answer is to start with data. Google Analytics allows you to use actual user behavior to drive your decision making. Here are five ways to improve your business using Google Analytics.  Get a better understanding of who […]

Read More
Top 5 Ways to Improve the Pre – Production Process
Article by Quinn Frankel

Getting started on designing a project can be stressful. The pre-production stage of creating any UX product is crucial to the overall success of the project. Here are five ways to improve your pre-production process for any digital project. 1. Create a Sitemap –  Creating a sitemap allows you to organize where everything on the […]

Read More
How to Conduct a Remote User Study
Article by Quinn Frankel

As User Experience specialists, our goal is to create products that make people’s lives more efficient and frictionless. In order to create those experiences, it is important to understand our users and their behavior, motivations, and goals.  Remote user studies are ideal for getting insights from users who may be located anywhere in the world […]

Read More
What is Inclusive Design?
Article by Quinn Frankel

A great designer is one who wants to create designs that are inclusive for all people. Inclusive design allows for every user to be able to use a product.  What is Inclusive Design? Inclusive design is a design philosophy that allows products to be accessible to anyone. It’s a way of creating products that enable […]

Read More
Low-Resolution vs. High-Resolution Wireframes
Article by Quinn Frankel

Wireframing is a crucial part of the product design process, but what actually are wireframes and why are they important? Wireframes are a layout of what interface elements will exist on different pages of the website. Wireframes are also used for navigation. They are there in order to ensure the structure of the site meets […]

Read More
How does User Experience (UX) impact the Internet of Things?
Article by Quinn Frankel

The “Internet of things” (IoT) is becoming a growing topic of conversation both in the workplace and outside of it. The “Internet of Things” is a huge concept that needs to be broken down because it involves over 10 billion connected devices and also involves billions of dollars.  So let’s start with understanding what exactly […]

Read More
How to use Native Advertising on Social Media
Article by Quinn Frankel

There are multiple options when it comes to attracting customers online: promoted social media posts, pay-per-click ads, and banner ads are just a few options, to begin with. While these are all good options, there is another option that you should consider — native advertising.  What is Native advertising? Native advertising is the use of […]

Read More
Four Types of Content That Will Boost Your Social Account
Article by Quinn Frankel

Are you looking to build a stronger following for your social accounts? By producing these four types of content, your account will see an increase in engagement immediately.  Informational Content  The goal when producing informational content is to supply your audience with needed or wanted information about your product, brand, or service. It should teach […]

Read More