Mindshare

UX and UI explained simply

User experience (UX) and user interface (UI) are trendy terms but do you know what they really mean, and how they impact your everyday life?  Read our feature from LinkedIn Pulse, a simple and relatable take on UX vs UI. Have you ever driven or ridden in a car or truck?  Yes, of course you […]

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Get Your Content Team Out of That Creative Rut

We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might […]

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10 Best Wireframe Tools for UX Designers

Production: Every morning, you can see people are rushing to their offices by different communications. Some people take a taxi for time-saving, some others take buses for cost-saving, and also some people chose to walk to office for exercising. This scene reminds me of the designers choose wireframe tools for Mac. This article originally appeared […]

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Is UX Design a Science?

As a field in its relative infancy, UX design is often misunderstood. Even within the industry, there seems to be much debate about what it is and how to categorize it. Ever more frequently the question arises: is UX design a science? Now you might be wondering: why does it even matter? It’s not necessarily […]

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Design Thinking and Digital Intent

Companies are focusing on design thinking and digital transformation these days, trying to come up with better solutions to the same old problems that still exist in business today. I also talked about the term digital intent. While this not my own term, I have applied it in a different way to describe the outcomes […]

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LinkedIn Reaching New Heights with an Athlete Audience

Baron Davis gets bored like the rest of us, and when that happens, he does what we all do. Take, for instance, one night a couple of years back: He lounged on his couch, doing very little. He must have felt the type of sweeping boredom that has you mindlessly dig deep into your phone, scrolling […]

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Why User Experience Design Is So Hard for Brands to Get Right

At Nike’s new concept store in West Los Angeles, the digital and the physical converge.  Nike by Melrose’s 4,557 square feet of retail space is designed to create an experience that blends mobile app convenience with high-touch human connections. As shoppers enter the store, they receive personalized offers via Nike App at Retail. If they […]

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7 social media apps you totally forgot about – and what happened to them

All things die.  Humans die. Plants die. Stars and planets die. And so, too, do your favorite social media networks become shrouded in that inevitable darkness that descends upon us all. Okay. So that’s a bit dramatic, but yes, like all things, even our favorite social networks have a lifespan. An app will debut, quietly […]

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Your App Needs Video Engagement

Mobile apps have the power to do many things, and you’ll need to make choices as you decide which features to build into your app. One decision you might not have considered: video. No matter what your app is or does, you should think hard about adding a video component. I can hear you wondering: Why would […]

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User Experience: The Most Important Metric

User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work. While taking a moment […]

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