Your company or business is unique and original. So too should be its branding elements. Brand recognition in the Internet age relies heavily on the originality of style so that your audience can pick you out of the clutter. Every successful large business knows that this is the key to success; think Apple, Facebook, Adobe. By investing in strong design, these brands have created a strong distinction from the surrounding climate.
This brings us to the ‘Five Dollar logo’. You may have seen an ad like this in your Facebook newsfeed recently: “Get a Custom Logo for your Business for $5!” A growing trend among sites like ‘Fiverr’ and others Is this service that promises to turn around a custom logo for the price of two cups of coffee. If your thinking this is too good to be true, it’s because it is. Let’s start with what you’ll get for 5 bucks; a template. These logos are custom only in the sense that the designer has swapped out the text in an already existing design with that of your company. You’ll own this particular design, but there’s nothing stopping the designer from repackaging it and selling it off to another client. Therein lies the problem.
Let’s say that you’re looking for a logo for an app you’ve developed that let’s you track airline arrivals and departures. You purchase a logo from this service, and everything goes smooth. You’ve got a nice looking logo with a clever plane illustration that didn’t break the bank. Everything goes fine until a week later you see your design on the app store accompanying a similar app that deals with air travel. Your app and this one may serve different purposes, but to your audience they may as well be the same thing. The design you’ve constructed your branding around has become generic, more like a piece of clip art than a logo.
That is the value of original design. Your branding is important, it’s the face of your company. Strong design is the key to setting yourself apart, and standing out is more important now than it’s ever been.
Let Knock Media help you craft your unique brand! Contact us at info@knockmedia.com or call 800-889-9316.