Creating a brand or identity for your product, service or solution is no easy task. There are a lot of details to take into consideration, and plenty of research to be done. What are your competitors doing? What do they look like online, in print and in person? There are many questions you can ask yourself and plenty of research you can do to get the ball rolling.
In order to create an appropriate brand identity for a company you first need to understand business objectives. What is the goal of the business? Who will the audience be? How do you intend to market to that audience? Research and development is an essential step that must take place before you start putting something on paper. In order to properly target an audience, you need to step inside their head, and understand what it is that makes them tick.
In many cases, we start the branding process with the creation of a logo. Color concept, text styles, font attributes, illustrations… there is a lot to consider when coming up with the one piece of marketing material that most will identify your company with. We suggest getting out there and see what others in your space are doing, and trying some different stuff. Remember, you don’t always have to follow the masses. When you are putting your logo together, sometimes it pays to think outside the box.
When it comes time to take that logo to the next step, you want to think about your marketing approach. This may include designing a website, print marketing material or creating custom Powerpoint presentations. Again, thinking outside the box will help you jump ahead of the competition. There are other creative ways that you can market your brand to the masses. If you have a lot of great video content, think about designing a custom YouTube Channel. If you are interested in capitalizing on the Web2.0 trend, think about a facebook tab or application. And of course, there are always the bread-and-butter web marketing items you can do like email marketing, mobile apps and search engine optimization.
Creating your brand is about a lot more than putting together a look and feel for your company. It has to do with how you intend to push your products and services out to the public. For your next project, do some research, plan your web marketing strategy and let those creative juices flow!