2017
21/Dec

Building the Next Great App

December 21, 2017

Progress bars inching forward ever so slowly. Confusing application layouts. Downloader’s remorse.

These are a few of my least favorite things, and I’m sure your customers share similar sentiments. In our digital-centric world, applications have become the modern storefront for nearly every business. They’re expected to provide convenient services, perfectly and right now. This is especially true for consumers with a mission to accomplish and limited time to get it done — whether “it” is paying bills, ordering fresh groceries or purchasing event tickets. Applications that don’t nail expectations are quickly abandoned.

Consumers take app perfection so seriously, nearly two-thirds of users who responded to the AppDynamics App Attention Index 2017 said they will delete an app or abandon a website altogether due to performance problems after just one attempt due. An overall poor digital experience has led one-third of respondents to take their business elsewhere. And one-quarter of those surveyed said they’d be less likely to use a service in the future.

Read the full article here.