With the evolution of media, now more than ever companies are competing for your attention. With a nonstop clutter of content, messages and ideas are often lost in the static. This is the reason why the type of media vehicle you chose to house your content and message needs to be engaging, easy to access and straight forward. This is why video content has quickly become one of the most utilized tools for businesses, big and small.
Since its inception 10 years ago, YouTube has drastically changed the way we consume and share content. From product demos, advertisements, crowd source-funding campaigns and service overviews; businesses have used this vehicle to rise above the competition and speak directly with its audience. The landscape of media has changed monumentally because of this easily consumed format. This change is most easily seen in modern advertisements, which is now geared more towards entertainment pieces in an attempt to involve the audience and become viral sensations.
Now you may think, ‘Why is Video Content so special? Why do I need it?’. Regardless of the size and scale of your business, communicating directly with your customers is the best way to engage them and is imperative in developing brand identity. There are always going to be numerous companies saying the selling the same thing you’re selling. A video spot on the forefront of your website will quickly and efficiently present all the information about your product or business in the easiest way possible, setting you a part from your competitors. Once the viewer has seen your content and what you have to say, they are more likely to be engaged in your website and spend more time on the page. They are also more likely to tell their friends and co-workers about your video, leading to more traffic on your website.
Just having video content isn’t everything though, quality content matters most. That’s why KnockMedia has recently started developing videos for clients that cover of wide range of needs. The demand for this type of work is increasing daily, with more and more business utilizing these tools creatively. Customers are looking for unique; simple way to reach their customers that will make them stand out from the rest.
Imagine yourself in the shoes of your audience; you visit a webpage only to find yourself overwhelmed with text and images. Investigating this company’s product or service now becomes a chore. Now if we reimagine all this content and deliver it in a simpler more direct form, we eliminate the work on the part of the audience. You’re left with a central focus on this one piece of content, a video where you’ve presented your ideas in a personable way. This piece of content has eliminated both clutter and confusion, and in an age of simplicity, this is key.