Mindshare

KnockMedia’s Technology Blog

2014
10/Mar

My Mom Does Not Want to go on Safari

March 10, 2014

by Julie Avellino, Dir of Strategy @KnockMedia

My mom, Margie, is almost 63. She is a photographer and works at a gift shop. She’s like most baby-boomers in a lot of ways. Except my mother does not want to go on a safari. I never knew this, until recently, when my sister gave my mom an iphone for Christmas so that my mom can take pictures on the fly.

Read More...

2014
03/Mar

Content Determines If Users Scroll or Click

March 3, 2014

by Julie Avellino, Director of Strategy @KnockMedia

I like to read Forbes, I find the articles interesting and quite frankly easy reads. I read it 100% online. When I checked it out today to read about the latest list of billionaires and see how many years I had left to amass my fortune and still be included on the Young Billionaires list I was greeted with this:

Without hesitation I began to scroll down.   

Read More...