User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones.
KnockMedia’s Technology Blog
by Julie Avellino, Dir of Strategy @KnockMedia
My mom, Margie, is almost 63. She is a photographer and works at a gift shop. She’s like most baby-boomers in a lot of ways. Except my mother does not want to go on a safari. I never knew this, until recently, when my sister gave my mom an iphone for Christmas so that my mom can take pictures on the fly.
Go mobile. If you’ve been holding out on optimizing your website – do it now. Why? Because Google said so. Google recently revealed changes to their search algorithm that Search Engine Watch reports “will favor sites with best-in-class mobile infrastructure.” In changing the ranking of smartphone search results, Google is giving businesses everywhere a strongly-encouraged push toward quality non-desktop SEO.