We know teams set out to create, distribute, and promote amazing content – content that matters, that’s fresh, innovative, and relevant. We also know these teams can get in a rut and become risk averse or, worse, stagnant. And that conundrum sets up leadership challenges that even the best managers and most effective executives might not be prepared to handle.
KnockMedia’s Technology Blog
by Matt Duplinsky, Lead Front-End Developer, @KnockMedia
In today’s world every time you want a quick answer to a question, shop for something you need, or dig up some dirt on your favorite celebrities you turn to the world-wide-web. With the Internet constantly growing and expanding it becomes increasingly more difficult to enjoy your web browsing experience.
All too often when we start to work with a new client the topic of navigation for a new site becomes a sticking point. Years of iterative growth have resulted in what we like to refer to as the overgrown garden. Pages and pages of content that are sitting, often idle, rarely visited, failing to convert new leads into sales.
So your business has a website — or you’re in need of one for your brand new venture. Web design can be an overwhelming process, so we’ve spoken to a few web designers who told us what you need to have on your site … and what you can probably do without (like crazy Flash animation).
We hear the question all the time… do I need a blog? What do I need a blog for? What IS a blog? Truth of the matter is that most lose themselves in the word “blog”, before they can begin to understand how it can help their web site succeed. Our answer to this question is an emphatic “yes,
The current state of the economy has gotten a lot of us worked up and wondering what we can do to avoid becoming a statistic. There is no denying that we are going through a difficult time, a period in which “being creative” simply isn’t enough. Whether you are running a bustling firm with payroll or investor issues,
When you are thinking about search engine marketing you need to give some thought to the keywords that you are going to optimize your website for. There is a considerable amount of value in coming up with a game plan before you start putting pen to paper. Google offers a free tool called the Google keyword tool that is helpful in figuring out what keywords to target.
If you haven’t heard yet the Google+ project is here, Googles effort to unite social media and search engines… we’ve been talking about our social distribution model for quite some time now, Google+ is going to certainly help bring our methodology to the forefront. From intelligent friend “grouping” (circles) and group chatting to hangouts for unplanned meetups and a seamless system for getting media off of your smartphone,