Mindshare

KnockMedia’s Technology Blog

2014
10/Mar

My Mom Does Not Want to go on Safari

March 10, 2014

by Julie Avellino, Dir of Strategy @KnockMedia

My mom, Margie, is almost 63. She is a photographer and works at a gift shop. She’s like most baby-boomers in a lot of ways. Except my mother does not want to go on a safari. I never knew this, until recently, when my sister gave my mom an iphone for Christmas so that my mom can take pictures on the fly.

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2014
03/Mar

Content Determines If Users Scroll or Click

March 3, 2014

by Julie Avellino, Director of Strategy @KnockMedia

I like to read Forbes, I find the articles interesting and quite frankly easy reads. I read it 100% online. When I checked it out today to read about the latest list of billionaires and see how many years I had left to amass my fortune and still be included on the Young Billionaires list I was greeted with this:

Without hesitation I began to scroll down.   

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2013
07/Jan

Introducing…. the Phablet

January 7, 2013

Call it phablet, phonelet, tweener or super smartphone, but the clunky mobile phone – closer in size to a tablet than the smartphone of a couple of years back – is here to stay. A surprise hit of 2012, it is drawing in more users, more handset makers and is shaping the way we consume content.

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2012
26/Dec

Custom WordPress Mobile Websites

December 26, 2012

There is no doubt that WordPress is a popular solution that many of you are using to manage your blogs and websites.  I’m using it right now as I write this post in fact.  What many are unaware of is that with the latest “responsive” movement you can build custom WordPress mobile websites, so you can manage one site in one spot.

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2012
21/Jun

Mobile Domination

June 21, 2012

In 2012, not having a mobile strategy for your brand/offerings is a recipe for disaster. The golden age of mobile is here and will be here for years. We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket ship takes off in five,

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2012
13/Apr

Designing for Smartphones is, well, smart

April 13, 2012

If you are a business owner chances are you have thought about preparation and have spent countless hours getting things ready to conduct business in order to be successful. You may have over thought certain aspects while paying little attention to other details, but in general you have felt an overall sense of being prepared,

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2012
28/Mar

WAP Design = Responsive Design

March 28, 2012

Oh how we all love buzz words.  There is social media and smartphones, tweet and ping, pounds and daps, wap and responsive… the list goes on and on.  About that last one though, most people hear “WAP” and wonder if you have some kind of problem talking or if you are saying a real word. 

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2012
20/Mar

iPad App Design Hits the Mainstream

March 20, 2012

With the buzz surrounding the release of Apples new iPad last week there is no question tablets are taking on bigger roles in our lives.  From the classroom to the boardroom, from the couch to the train you are seeing tablets, and iPads specifically, working their way into how we function.

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