Mindshare

KnockMedia’s Technology Blog

2018
02/Mar

User Experience: The Most Important Metric

March 2, 2018

User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.

While taking a moment to figure out whether a door is push or pull sounds like a small thing,

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2018
06/Feb

Measuring the Value of UX

February 6, 2018

What do I mean by value? The value of a UX design or digital project equates with the impact the project makes.

“Impact is the tangible change that research provides—be it in policy, business, industry, or society.”

—Oxford University e-Research Centre

The Digital Impact Framework (DIF)… can answer specific questions about a project’s impact.

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2017
12/Nov

A Beginners Guide to UX

November 12, 2017

Whether or not you’re a website designer, possessing a comprehensive understanding of user experience (UX) is paramount. Strong UX directly correlates to better business. In fact, putting emphasis on UX from the get-go increases everything from customer retention, conversions and market share. And what’s better than that?

But to really reap the benefits,

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2017
10/Oct

The Future of Findability

October 10, 2017

It seems like we’re on the cusp of doing amazing things with chatbots and data mining, which can augment manual information architecture work and result in a better user experience overall. Automated information processing can help us identify search patterns and recommend information structures, to improve the findability of content.

How AI + UX = Better Findability

Let’s say you have a service that includes a search component.

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2017
16/Sep

Enterprise UX

September 16, 2017

Think about all the frustrating products you’ve used at work. Expense reporting apps. Outdated CRM systems. Database management tools. In the world of B2B products, UX has historically been an afterthought.

But the status quo is changing. Enterprise UX — which refers to the design of business products — is in the middle of a renaissance.

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2017
26/Jul

Understanding How Users Scan Content

July 26, 2017

Reading online is a little different than the way you read textbooks high school and college.  Today, when people find content on the web they are interested in, they scan it first.  Users have grown accustomed to quickly moving through information, only stopping at the parts that are important to them.  Eye tracking studies have shown online readers scan information in the shape of the letter “F”. 

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