Mindshare

KnockMedia’s Technology Blog

2017
26/Jul

Understanding How Users Scan Content

July 26, 2017

Reading online is a little different than the way you read textbooks high school and college.  Today, when people find content on the web they are interested in, they scan it first.  Users have grown accustomed to quickly moving through information, only stopping at the parts that are important to them.  Eye tracking studies have shown online readers scan information in the shape of the letter “F”. 

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2014
10/Mar

My Mom Does Not Want to go on Safari

March 10, 2014

by Julie Avellino, Dir of Strategy @KnockMedia

My mom, Margie, is almost 63. She is a photographer and works at a gift shop. She’s like most baby-boomers in a lot of ways. Except my mother does not want to go on a safari. I never knew this, until recently, when my sister gave my mom an iphone for Christmas so that my mom can take pictures on the fly.

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2014
03/Mar

Content Determines If Users Scroll or Click

March 3, 2014

by Julie Avellino, Director of Strategy @KnockMedia

I like to read Forbes, I find the articles interesting and quite frankly easy reads. I read it 100% online. When I checked it out today to read about the latest list of billionaires and see how many years I had left to amass my fortune and still be included on the Young Billionaires list I was greeted with this:

Without hesitation I began to scroll down.   

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