Reading online is a little different than the way you read textbooks high school and college. Today, when people find content on the web they are interested in, they scan it first. Users have grown accustomed to quickly moving through information, only stopping at the parts that are important to them. Eye tracking studies have shown online readers scan information in the shape of the letter “F”.
KnockMedia’s Technology Blog
by Julie Avellino, Dir of Strategy @KnockMedia
My mom, Margie, is almost 63. She is a photographer and works at a gift shop. She’s like most baby-boomers in a lot of ways. Except my mother does not want to go on a safari. I never knew this, until recently, when my sister gave my mom an iphone for Christmas so that my mom can take pictures on the fly.
by Julie Avellino, Director of Strategy @KnockMedia
I like to read Forbes, I find the articles interesting and quite frankly easy reads. I read it 100% online. When I checked it out today to read about the latest list of billionaires and see how many years I had left to amass my fortune and still be included on the Young Billionaires list I was greeted with this:
Without hesitation I began to scroll down.
by Julie Avellino, Director of Strategy @ KnockMedia
All too often when we start to work with a new client the topic of navigation for a new site becomes a sticking point. Years of iterative growth have resulted in what we like to refer to as the overgrown garden. Pages and pages of content that are sitting,