Building a brand is more than just putting a logo on a product. In order to create awareness and communicate your company’s message effectively, you must build a brand that is distinguishable and memorable.
Creating your brand name
Your name should be symbolic of your company. It should be simple, memorable and contain keywords, so that your audience knows what your company is all about. Avoid names that are hard to understand and pronounce. Keep it short and sweet so that it can be translated well into a logo.
Your business will only look as professional as your logo
If your logo was designed by an amateur, your business will look amateur as well. Hire a professional graphic designer and work closely with you to achieve your vision. Hiring a designer will save you hardship in the long run when it comes to translating and reproducing your logo to different platforms such as web media and print media.
Creating a Slogan
An effective slogan goes hand-in-hand with a logo to establish a strong brand identity. Slogans are very important in making your company or brand more memorable to consumers. Make it short, simple and catchy; your slogan should tell customers in a few words why they should choose your brand. A good slogan isn’t cheesy, and isn’t rushed. Brainstorm and get lots of feedback from others to measure its effectiveness.
Be unique, avoid clichés & hype words.
You want your brand to be memorable, unique and timeless. Using clichés, hype words, and euphemisms are often viewed as gimmicks and will not attract audiences. You want your brand to sound as trustworthy and reliable as possible so that your brand builds an honest reputation.
To learn more about how to build your company’s brand contact us at (800) 889-9316.