Have you ever wanted to buy a business from your employer? It can work.

Tim Lukens was part of the senior team at Affinion when the company decided they no longer wanted to own Prospectiv Direct, an acquisition they had made just a few years prior.

Two and a half years after the Prospectiv Direct acquisition, Tim and his partners sold the company to Lifescript.  Tim later founded True North Loyalty which he sold to Fluent (NASDAQ: FLNT) in January 2022.  Tim continues to lead the True North Loyalty team at Fluent.

Thanks to Tim for sharing his journey from employee to acquirer.

Host: Peter Propp, SVP Marketing and Sales, KnockMedia