Mindshare

KnockMedia’s Technology Blog

2018
28/Sep

Is UX Design a Science?

September 28, 2018

As a field in its relative infancy, UX design is often misunderstood. Even within the industry, there seems to be much debate about what it is and how to categorize it. Ever more frequently the question arises: is UX design a science?

Now you might be wondering: why does it even matter? It’s not necessarily a case of finding the right label.

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2018
20/Aug

Design Thinking and Digital Intent

August 20, 2018

Companies are focusing on design thinking and digital transformation these days, trying to come up with better solutions to the same old problems that still exist in business today. I also talked about the term digital intent. While this not my own term, I have applied it in a different way to describe the outcomes of design thinking.

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2018
13/Jul

LinkedIn Reaching New Heights with an Athlete Audience

July 13, 2018

Baron Davis gets bored like the rest of us, and when that happens, he does what we all do. Take, for instance, one night a couple of years back: He lounged on his couch, doing very little. He must have felt the type of sweeping boredom that has you mindlessly dig deep into your phone,

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2018
14/Jun

Why User Experience Design Is So Hard for Brands to Get Right

June 14, 2018

At Nike’s new concept store in West Los Angeles, the digital and the physical converge.  Nike by Melrose’s 4,557 square feet of retail space is designed to create an experience that blends mobile app convenience with high-touch human connections.

As shoppers enter the store, they receive personalized offers via Nike App at Retail.

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2018
03/Apr

Your App Needs Video Engagement

April 3, 2018

Mobile apps have the power to do many things, and you’ll need to make choices as you decide which features to build into your app. One decision you might not have considered: video.

No matter what your app is or does, you should think hard about adding a video component. I can hear you wondering: Why would my app to help create a budget or play a game need video?

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2018
02/Mar

User Experience: The Most Important Metric

March 2, 2018

User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.

While taking a moment to figure out whether a door is push or pull sounds like a small thing,

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2018
06/Feb

Measuring the Value of UX

February 6, 2018

What do I mean by value? The value of a UX design or digital project equates with the impact the project makes.

“Impact is the tangible change that research provides—be it in policy, business, industry, or society.”

—Oxford University e-Research Centre

The Digital Impact Framework (DIF)… can answer specific questions about a project’s impact.

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2017
21/Dec

Building the Next Great App

December 21, 2017

Progress bars inching forward ever so slowly. Confusing application layouts. Downloader’s remorse.

These are a few of my least favorite things, and I’m sure your customers share similar sentiments. In our digital-centric world, applications have become the modern storefront for nearly every business. They’re expected to provide convenient services, perfectly and right now.

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2017
12/Nov

A Beginners Guide to UX

November 12, 2017

Whether or not you’re a website designer, possessing a comprehensive understanding of user experience (UX) is paramount. Strong UX directly correlates to better business. In fact, putting emphasis on UX from the get-go increases everything from customer retention, conversions and market share. And what’s better than that?

But to really reap the benefits,

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