KnockMedia’s Technology Blog
Mobile apps have the power to do many things, and you’ll need to make choices as you decide which features to build into your app. One decision you might not have considered: video.
No matter what your app is or does, you should think hard about adding a video component. I can hear you wondering: Why would my app to help create a budget or play a game need video?
User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.
While taking a moment to figure out whether a door is push or pull sounds like a small thing,
What do I mean by value? The value of a UX design or digital project equates with the impact the project makes.
“Impact is the tangible change that research provides—be it in policy, business, industry, or society.”
—Oxford University e-Research Centre
The Digital Impact Framework (DIF)… can answer specific questions about a project’s impact.
Progress bars inching forward ever so slowly. Confusing application layouts. Downloader’s remorse.
These are a few of my least favorite things, and I’m sure your customers share similar sentiments. In our digital-centric world, applications have become the modern storefront for nearly every business. They’re expected to provide convenient services, perfectly and right now.
Whether or not you’re a website designer, possessing a comprehensive understanding of user experience (UX) is paramount. Strong UX directly correlates to better business. In fact, putting emphasis on UX from the get-go increases everything from customer retention, conversions and market share. And what’s better than that?
But to really reap the benefits,
It seems like we’re on the cusp of doing amazing things with chatbots and data mining, which can augment manual information architecture work and result in a better user experience overall. Automated information processing can help us identify search patterns and recommend information structures, to improve the findability of content.
How AI + UX = Better FindabilityLet’s say you have a service that includes a search component.
Think about all the frustrating products you’ve used at work. Expense reporting apps. Outdated CRM systems. Database management tools. In the world of B2B products, UX has historically been an afterthought.
But the status quo is changing. Enterprise UX — which refers to the design of business products — is in the middle of a renaissance.
Reading online is a little different than the way you read textbooks high school and college. Today, when people find content on the web they are interested in, they scan it first. Users have grown accustomed to quickly moving through information, only stopping at the parts that are important to them. Eye tracking studies have shown online readers scan information in the shape of the letter “F”.
A survey was conducted with 452 adult respondents from the United States who were not employed in an IT- or marketing-related industry. In this survey, participants were shown 23 wireframes corresponding to different types of advertisements and rated how much they disliked them on a scale of 1 to 7.
Wireframes were presented for both desktop and mobile variants of the same ad,
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones.