It’s that time of year again, the time when marketers come together and complete their marketing plans for the coming year. With 2017 looming around the corner and technology growing every day, it is important to identify trends you may not have thought of yet.

1. Location-Based Savings
This first trend we have seen, especially with the millennial generation, is location-based savings. Mobile apps like Retailmenot that offer discount codes and coupons to popular stores. These Apps have gained popularity over the past few years due to their ability to save people money. But what if we could get coupon notifications when we walk into a store? How convenient right? With the use of beacon technology, this idea is a reality, and many marketers are using it to entice customers to buy when they walk through the door.

2. Video Marketing
If your company doesn’t have a marketing video yet, it’s TIME! Experts say that 2017 is going to be a huge year for video marketing. There are many statistics out there showing how consumers take more action after watching a marketing video (you can check them out here under video marketing http://www.hubspot.com/marketing-statistics). This is one trend that we can’t ignore, many companies are already on the video marketing bandwagon. Not keeping up with this trend could cause your message to become lost, just because it doesn’t have a play button.

3. Mobile Apps
When 90% of mobile time is spent on an app maybe it’s time for your company to invest in that app you’ve been thinking about. Smartphones are not going anywhere, in fact, their popularity just keeps growing! Mobile apps have been shown to improve customer service by adding a convenience value that is so important in our busy everyday lives.

4. The Internet of Things
IoT is an acronym for The Internet of Things which means any connected or smart device such as wearables (like the apple watch). It’s important for marketers to stay on top of this especially wearable technology because more and more Americans are opting in for these devices. These devices will open up a new way to reach and communicate with customers.

5. Search Algorithms
We have grown to accept our fate in the SEO world, clinging on to the dear system we have come to know and love but I’ve got some news for you, these algorithms are changing. With the advancement of voice search technology comes the shift in how information is found and displayed online. Our keywords will soon be shadowed by conversational language. This is going to be tricky at first but marketers who stay on top of this trend will reap the benefits of voice search, voice commerce and micro-moments (when people reflexively turn to a device to act on a need to learn something, do something, discover something, watch something, or buy something as defined by Google) and many other new trends that are changing SEO as we know it.

Need some help with your 2017 marketing ideas? From video marketing to app creation KnockMedia stays on trend with the latest technological advances! To see how we can help you achieve your 2017 goals please visit our website http://www.knockmedia.com/services/ or give us a call at 1-800-889-9316.