One of the biggest trends going on in the digital world right now is the adoption of video marketing. Why should companies invest in video marketing? Well for starters humans have a short attention span and tend to bounce if something doesn’t catch their interest right away. Having a video not only will catch the attention of your visitors right away but will also give them a better understanding of your company as well as the products and services you offer.
The incline in the use of videos for online marketing and advertising is just the start. Experts say by 2019 video marketing will be the most widely used form of online marketing and right now is the best time to join in on the opportunity. Even if you have a successful content strategy it’s important to incorporate some form of video along with it. With the ever changing world of Social Media, Buzzwords and Viral content there seems to be one thing that’s not changing, the use of videos to inform, advertise and connect.
Here are some statistics from an infographic created by Neil Patel and the team at Quick Sprout. Videos increase people’s understanding of your product or service by 74%. 100 million internet users watch at least one online video a day. 46% of internet users took some action after viewing the video ad. Website visitors were 65% more likely to buy a product on an online site after watching a video. If these numbers aren’t staggering enough please view the whole infographic here https://www.quicksprout.com/2013/11/27/if-a-picture-says-1000-words-than-video-is-priceless/?display=wide.
All of these statistics on top of the fact that huge Social Media sites like facebook, Snapchat, Vine and now Instagram all have video playing capabilities! More and more people are using video as a means to communicate and express themselves so why should business be different? With the imminent digitalization of traditional marketing and advertising there is no better time to create a video for your company, brand, and products! Please see the attached to see how KnockMedia recently utilized a video to launch our new website. For more information about video production services and to learn how to successfully incorporate video into your marketing stratigies please get in touch with us at km.knockdev.com/contact.