The Challenge

With a highly anticipated release of their flagship product JAMS quickly approaching, MVP Software Solutions wanted to overhaul the products digital presence in short order. A more modern and scalable user experience was desired, one that would cater to a growing technically savvy user base. The client wanted to leverage mobile responsive best practices but did not want to depart from the existing experience too much and risk alienating the desktop-centric user base they had worked so hard to grow. On top of this, an essential requirement to have complete control over adding, editing and deleting content meant a Content Management System was a must.
Technologies
  • Custom Responsive WordPress
  • HTML 5
  • Plugin Customization
  • CMS
  • Video Players

The Solution

We started the process with whiteboarding sessions where we created journey maps and sitemaps to brainstorm the best ways to organize the content on the new site. A custom responsive WordPress website was designed, developed and deployed with the content editor in mind. The brands’ existing tone and calls-to-action were carried over from the previous site to maintain the personality and a full SEO sweep was made to optimize all of the great technical content.